Privacy Policy

1. Introduction

Welcome to TARA Analytics. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines the types of information we collect, how we use it, and the steps we take to ensure your information is protected.

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2. Information We Collect

We may collect and process the following types of information:

• Personal Information: Name, email address, phone number, company name, and job title.

• Technical Information: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

• Usage Information: Information about how you use our website, products, and services.

• Marketing and Communications Information: Your preferences in receiving marketing from us and your communication preferences.

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3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide our data analytics services to you.

• Customer Support: To respond to your inquiries and provide customer support.

• Improvement of Services: To analyze and improve our services and website.

• Marketing: To send you information about our services, updates, and promotions that may be of interest to you, provided you have given us your consent.

• Compliance: To comply with legal obligations and protect our legal rights.

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4. Sharing Your Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

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5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These measures include:

• Encryption: We use industry-standard encryption protocols to protect your personal information during transmission over the internet. This ensures that any data exchanged between you and our website is secure and cannot be intercepted by unauthorized parties.

• Access Control: Access to your personal information is restricted to authorized personnel only. Our employees, contractors, and agents are granted access based on their role and responsibility, ensuring that your information is only accessible by those who need it to perform their job functions.

• Data Anonymization: Where possible, we anonymize personal information to reduce the risk of unauthorized access or disclosure. Anonymized data cannot be traced back to an individual, providing an additional layer of security.

• Regular Audits: We conduct regular security audits and assessments to identify and address potential vulnerabilities in our systems. This includes reviewing our security policies, procedures, and practices to ensure they meet industry standards and best practices.

• Secure Data Storage: Your personal information is stored on secure servers that are protected by physical and electronic security measures. We use firewalls, intrusion detection systems, and other advanced security technologies to safeguard our servers and the data they contain.

• Incident Response: We have established protocols for responding to security incidents and data breaches. In the unlikely event of a data breach, we will promptly investigate the incident, take appropriate action to mitigate any potential harm, and notify affected individuals as required by law.

• Employee Training: We provide regular training to our employees on data protection and security best practices. This ensures that our team is aware of their responsibilities and understands how to handle personal information securely.

• Compliance with Legal Standards: We comply with all applicable data protection and privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our security measures are designed to meet or exceed the requirements set forth by these regulations.

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By implementing these security measures, we strive to protect your personal information from unauthorized access, use, or disclosure. However, please note that no method of transmission over the internet or electronic storage is completely secure. While we take all reasonable steps to protect your personal information, we cannot guarantee its absolute security.

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